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About me
Bostjan spetic, entrepreneur
Author:
igzebedze
SpaceX IPO, Part 4: The Drain
June 15, 2026
SpaceX IPO, Part 3: The 10x Problem
June 12, 2026
SpaceX IPO, Part 2: The Bill Nobody Sees
June 10, 2026
Nobody Cares About Your Chatbot
June 9, 2026
SpaceX IPO, Part 1: The Money Has to Come From Somewhere
June 8, 2026
The Magical Typewriter
June 4, 2026
The New Wonders of the World
June 3, 2026
The Pope Read the Room
June 1, 2026
The Algorithm That Owns You
May 12, 2026
Why We Write (When We Don’t Really Write)
April 30, 2026
The Last Attention Grab
April 29, 2026
Shorting the OpenAI ad bet
April 28, 2026
Agent, Inc.
April 27, 2026
KYA — Why Your AI Agent Needs a Passport
April 24, 2026
No-tech Friday: Expert systems – Why “Old School” AI is Making a Comeback
March 27, 2026
No-tech Friday: Decoding Machine Learning
March 20, 2026
The Second 21st Century
March 18, 2026
AI is coming after the tech jobs
March 17, 2026
A Year of Midnight Meditations: A Founder’s Diary from the AI Trenches
March 16, 2026
No-tech Friday: The Secret Sauce of Agents (MCP)
March 13, 2026
The Skeuomorphic Phase of Robotics is Here
March 12, 2026
The Bifurcated Web: webMCP and the Rise of the Synthetic Audience
March 11, 2026
The Digital Schism: Why Nomads Are AI’s First Target
March 10, 2026
The 1/100th CPM: Why the Agentic Ad Market will Fuel the Compute of 2029
March 9, 2026
No-tech Friday: Neural Network
March 6, 2026
Acceleration is Getting Real
March 5, 2026
The Next Stage of Adtech AI Denial: Bragging
March 4, 2026
What is Reputation in the Agentic Web?
March 3, 2026
Manic Monday: Anthropic, China, and the Future
March 2, 2026
No-tech Fridays: RAG is Just Search
February 27, 2026
The Search Wars in My Browser: When AI is Just Too Much
February 26, 2026
New Claude Constitution: From High Priests to the Public Square
February 25, 2026
The Business of Utility vs. The Myth of Truth
February 24, 2026
The Radio Moment for the Written Word
February 23, 2026
No-tech Fridays: Making “Embeddings” Make Sense
February 20, 2026
Browser market shares update – Are Atlas and Comet Eating the Web?
February 19, 2026
The Shift from SEO to GEO: Why History is Repeating Itself
February 18, 2026
Pets, Projects, and the Great Domestic Flip
February 17, 2026
Behind the Scenes: The Real Agentic Revolution is in the Wallet
February 16, 2026
No-tech Fridays: What Exactly Are Tokens?
February 13, 2026
The need for Agentic Identity: From Butlers to Avatars
February 12, 2026
Moltbook: A Strange Brew of Spam and Kindness
February 11, 2026
Coping with breaking news
February 10, 2026
Managing Manic Monday
February 9, 2026
No-tech Friday: What is “Agentic,” anyway?
February 6, 2026
The Agentic Trojan Horse: Why AI Agents Might Actually Matter
February 5, 2026
The 100% Milestone: When AI Starts Building Itself
February 4, 2026
Agentic is a Buzzword; AI is an Era
February 3, 2026
AGI Is Here (And It’s Not What You Think)
February 2, 2026
No-tech talk Friday: Multi-Modal Models
January 30, 2026
The Butler’s Dilemma: Demis doesn’t understand Ads
January 29, 2026
Why AI Ads Must Start with Brand, Not Performance
January 28, 2026
100% “Human” Content is gone (And Why That’s Okay)
January 27, 2026
Ad-Tech’s LLM Dilemma: You Don’t Need a Poet to Run a Bidder
January 26, 2026
No-tech talk Friday: Super-intelligence is just a file on a computer.
January 23, 2026
You read it here first: ChatGPT’s $60 CPM is officially real.
January 22, 2026
AI Won’t Kill Media
January 21, 2026
2026 is the year of the AI ads
January 20, 2026
The OpenAI Ad Pivot: Doing the Math on the $8 “Go” Tier
January 19, 2026
I get a standard, you get a standard…
January 16, 2026
Ads really don’t have to suck.
January 15, 2026
Shopping used to be fun.
January 9, 2026
I think therefore you are
January 8, 2026
What is the right question?
January 7, 2026
15. We recommend
June 4, 2021
14. But still, what about Outbrain?
May 28, 2021
13. Which webinars to join?
May 14, 2021
12. What about retargeting?
May 14, 2021
11. Conversion tracking and source attribution
May 7, 2021
10. Cohorts and other browser APIs
April 30, 2021
9. 1st party data
April 23, 2021
8. contextual 2.0
April 16, 2021
7. three types of traffic
April 9, 2021
6. reach and frequency
April 2, 2021
5. the new serfdom
March 26, 2021
4. Cookieless is actually old news
March 19, 2021
3. total control and awareness
March 12, 2021
2. tracking
March 5, 2021
1. “Cookieless” = fake news
February 27, 2021
Preparing for a “Cookieless” World. A deep dive into the future of digital advertising
February 20, 2021
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