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As mentioned, GDPR started the dominos falling 5 years ago. The industry was frantically implementing it’s guidelines in the last month of the given 2 year period with much complaining.
Then the same cycle repeated with CCPA and upgrades to IAB Transparency & Consent Framework. Every time the ecosystem took it seriously at the last possible second and begged for extensions.
And so, five years later, Chrome announced a new 2 year period, this time it felt final, and this time everyone takes it to heart. 2020 was the year of serious discussions on all levels as to how to approach the changes.
We are now midway in this proposed transition period, far from ready, but at least awareness has been built and first RFCs are distributed. Q1 next year will not be panicky but either solemn or celebratory.
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