The last few months have given us a flurry of educational events, webinars, and blog posts about the cookieless future. It seems every company in the ecosystem is trying to provide the same basic awareness and education to their customers and partners, mostly demonstrating two things – (1) we are aware of the problem, and (2) we have no idea how it will all play out eventually.
We would like to take a different approach, and look one level of abstraction deeper, behind the individual actions into root causes and give you a no-nonsense, jargon free, framework that should get you through the next two years of uncertainty and sensationalism.
In this series you’ll find 12 key concepts you need to know and offer key framework elements that any data strategy should probably include. This is not a post about Outbrain’s products and services. We are very confident about our position given the strength of our code-on-page position and deep contextual and context driven platform. We are privacy aware by design and are very glad that the internet is learning to appreciate the power of less intrusive forms of advertising.
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