Archive of Possible Futures

Bostjan examines how AI and imagination can transform humanity’s connection to the Earth and the futures we aspire to create.

sloppy slop slop

A post of mine turned out to be very popular last week in Slovenia. Sure it had a fun hook (we are not allowed to sell a book), but I think it also helped that I was incredibly sloppy with it – I wrote it in a hurry with complete disregard for good form, attached…

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Only half of ChatGPT is potentially useful for advertising

With OpenAI’s ads programme launching this year, everyone in advertising is trying to figure out what this audience is really doing there. Is it like search? Is it more like YouTube? Or maybe more like a weird version of Tinder? In the previous post we looked at the potential size top-down. We found that OpenAI…

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ChatGPT ads glass ceiling for growth.

OpenAI announced a $1B annualized run rate for its ads programme in under 200 days (~6.5 months) after launch — announced August 31, 2026. This basically means they earn $1B / 365 ≈ $2.74M in ad revenue per day. At a $50 CPM, that’s ≈55 million impressions monetized per day. If there’s one ad per…

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AI is great at producing words. Ask it for a document, and it will cheerfully produce another one. Every time. The humans who build products on top of it are, impressively, just as good — at inventing new ways to stop it from finding or updating the one it already made. The result: my Google…

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Doing things that really matter

On Saturday, during breakfast, the family had a great idea: they wanted a “Weasley clock” — a wall-mounted display inspired by a character from the Harry Potter universe that, instead of showing the time, shows the current location of each family member. When we finished breakfast, I typed a quick description into ChatGPT on my…

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SpaceX IPO, Part 4: The Drain

SpaceX lists on June 12. But in the three weeks since the roadshow was announced, Bitcoin dropped 22%, Ethereum dropped 32%, crypto markets lost $440 billion, and the Nasdaq had its worst day in a year. This is not coincidence — it’s capital rotation at historic scale. We map the full bill: who paid it,…

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SpaceX IPO, Part 3: The 10x Problem

SpaceX lists on June 12. But in the three weeks since the roadshow was announced, Bitcoin dropped 22%, Ethereum dropped 32%, crypto markets lost $440 billion, and the Nasdaq had its worst day in a year. This is not coincidence — it’s capital rotation at historic scale. We map the full bill: who paid it,…

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SpaceX IPO, Part 2: The Bill Nobody Sees

SpaceX is raising $75 billion in the largest IPO in history. We tracked where that money is actually coming from — and the true cost to global markets is closer to $500 billion, paid invisibly by millions of ordinary investors in crypto and tech stocks who never got a roadshow deck.

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Nobody Cares About Your Chatbot

Code is cheap now. Building something that would have taken a year and $500K in 2019 takes a weekend and $200 in API credits. That’s genuinely exciting — and it’s producing a lot of chatbots nobody asked for. The problem isn’t the technology. The problem is that cheap code has never solved distribution. We keep confusing…

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The Magical Typewriter

I recently discovered that one of my most valuable AI workflows is completely impossible to automate. Not technically — the API exists, the model is the same, the endpoint is right there. Just functionally, utterly impossible. I’d been working with ChatGPT on rewriting a specific type of text. The results were excellent — exactly my…

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The New Wonders of the World

The five largest tech companies will spend roughly $690 billion on AI infrastructure this year. That number is so large it stops meaning anything. So let’s try to make it mean something. The Large Hadron Collider cost about $9 billion to build. That’s the most ambitious pure-science project in human history — 27 kilometers of…

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KEY FUTURES

For ecological imagination and planetary stewardship.

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For short reflections, emerging ideas, and cultural pulses.

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